Saturday 12th March, 2011
1:00pm to 2:00pm
What if we got it all wrong? What if we've been going about marketing strategy completely the wrong way? During this session, Joseph Jaffe, Chief Interruptor at Powered, a social media marketing agency, will outline how retention can become the new acquisition for businesses today and in doing so, transform the way companies go to market and establish a critical competitive edge and advantage. Using his “flipped funnel” methodology, Jaffe will outline the notion of customer experience, introduce the 10 new rules of customer service and present a social media-driven customer activation model that harnesses the true potential and impact of customer-generated word of mouth reviews and referrals.
Evol8tion - www.StartupsforBrands.com. Jaffe Juice. Jaffe Juice TV. Flip the Funnel. Join the Conversation. Life after the 30-second spot. bio from Twitter
Sign in to add slides, notes or videos to this session