Flip the Funnel: Retention is the New Acquisition

A session at SXSW Interactive 2011

Saturday 12th March, 2011

1:00pm to 2:00pm (CST)

What if we got it all wrong? What if we've been going about marketing strategy completely the wrong way? During this session, Joseph Jaffe, Chief Interruptor at Powered, a social media marketing agency, will outline how retention can become the new acquisition for businesses today and in doing so, transform the way companies go to market and establish a critical competitive edge and advantage. Using his “flipped funnel” methodology, Jaffe will outline the notion of customer experience, introduce the 10 new rules of customer service and present a social media-driven customer activation model that harnesses the true potential and impact of customer-generated word of mouth reviews and referrals.

About the speaker

This person is speaking at this event.
Joseph Jaffe

Evol8tion - www.StartupsforBrands.com. Jaffe Juice. Jaffe Juice TV. Flip the Funnel. Join the Conversation. Life after the 30-second spot. bio from Twitter

Next session in Ballroom G

3:30pm Customer Experience: Future Trends & Insights by Colin Shaw

8 attendees

  • Bruno Alves Mendonça
  • Greg Horowitz
  • Joseph Jaffe
  • Joe Sano
  • Joshua Duncan
  • kusum thummalapalli
  • Leslie Ziegler
  • The Branding Farm

13 trackers

  • Alissa Hurley
  • Robin Stevens
  • Brian Truax
  • Chris Sweet
  • Darby Frey
  • Derek Curtis
  • Dan Weingrod
  • Marieke Hensel
  • PF Samuelson
  • Jen van der Meer
  • kathybabb
  • liangcw
  • Chris Carter

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Time 1:00pm2:00pm CST

Date Sat 12th March 2011


Ballroom G, Austin Convention Center

Session type

Book Reading

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Books by speaker

  • Flip the Funnel

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