Content Rules

A session at SXSW Interactive 2011

Saturday 12th March, 2011

11:30am to 12:30pm (CST)

How does a company make the leap from “marketing-speak” to become a publisher on the Web? How do you know what to say? How can you create stories and videos and blog posts that people will love? How can you cultivate fans and spark devotion? How can your ideas ignite your business? How do you know if it’s working?

Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organizations like yours an enormous opportunity to engage directly with your customers. That’s a lucky thing: because instead of creating awareness about your company or your brand solely the old-school way (through annoying people with advertising, or bugging them with direct mail, or interrupting them with whatever), you now have an unprecedented and enormous opportunity.

Authors C.C. Chapman & Ann Handley have now written the book on the topic called Content Rules. They will read from the book and discuss why content is so critical to everyone and anyone.

More than just a book reading. A high energy, inspirational and helpful session to answer your questions about content.

About the speakers

This person is speaking at this event.
Ann Handley

Head of Content here at ‘Profs. People seem to like my writing: http://www.contentrulesbook.com http://www.annhandley.com bio from Twitter

This person is speaking at this event.
C.C. Chapman

Marketing Consultant and Professional Creative

Next session in Ballroom G

12:30pm Guerrilla Research Methods by Russ U

14 attendees

  • Anna Manasova
  • Ryan McCormack
  • Brian Truax
  • Carli McKinney
  • C.C. Chapman
  • Mathias Eriksson
  • keithmcarthur
  • luistoro
  • Maggie Hibma
  • Ann Handley
  • David Beaudouin
  • Michael Crider
  • Pras Subramanian
  • Stephanie Gaspary

13 trackers

  • Robin Stevens
  • Patricia Cich Lee
  • Derek Curtis
  • Annette
  • johnnyrotten67
  • Justin Silva
  • Loulia Miller
  • Patrick Harrington
  • Mongoose Metrics
  • Online Prism
  • Seth McCall
  • Shelley Cook
  • Eamonn Murphy

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Time 11:30am12:30pm CST

Date Sat 12th March 2011


Ballroom G, Austin Convention Center

Session type

Book Reading

Short URL


Official session page


View the schedule



Books by speaker

  • Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
  • Amazing Things Will Happen
  • Content Rules

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