Perspectives on Social Media Marketing

A session at SXSW Interactive 2011

Tuesday 15th March, 2011

10:00am to 11:00am (CST)

PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Weber Shandwick and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.

Come meet Stephanie, chat about the current Social Media Landscape and get your book signed!

**Stephanie Agresta currently serves as EVP, Mananging Director of Social Media for Weber Shandwick. She loves Austin and SXSW and her favorite Austin restaurants include Guero's and Salt Lick!

About the speaker

This person is speaking at this event.
Stephanie Agresta

Award-winning, digital-first, PR pro who helps executives, tech companies & brand marketers build important ecosystems of influence. bio from Twitter

Next session in Ballroom G

12:30pm Bright's Passage by Josh Ritter

7 attendees

  • patrickweir
  • Daniel Heaf
  • domobrien
  • Greg Horowitz
  • Maggie Hibma
  • Michael Crider
  • Stephanie Agresta

7 trackers

  • afdhel aziz
  • Chris Sweet
  • Heather Alden
  • C.J. Jackson
  • Orson Ka'ili
  • kathybabb
  • Tan Lam

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Time 10:00am11:00am CST

Date Tue 15th March 2011


Ballroom G, Austin Convention Center

Session type

Book Reading

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Books by speaker

  • Perspectives on Social Media Marketing

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