Saturday 12th March, 2011
11:00am to 12:00pm
What can internet marketers learn from cultural icon and American jam band, the Grateful Dead?
The Grateful Dead is a great case study in contrarian marketing. Their marketing innovations spurred from doing the opposite of what other bands (and record labels) were doing at that time.
Starting in the internet-free 1960s, the Grateful Dead pioneered social media and inbound marketing concepts that businesses of all industries still use today. Ahead of their time, they believed in "freemium" content and created a huge network of people who recorded and traded tapes. They focused on cultivating a dedicated and vocal community that drove millions of fans to the band's live shows for over thirty years, generating hundreds of millions of dollars in revenue. Today's companies using social media can still learn from their success.
Marketing strategist, keynote speaker, and bestselling author of 8 books including The New Rules of Marketing & PR and Newsjacking. bio from Twitter
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