Why Access to Goods and Services Trumps Ownership. The Mesh.

A session at SXSW Interactive 2011

Saturday 12th March, 2011

10:00am to 11:00am (CST)

Mesh companies -- from ZipCar, RelayRides and SnapGoods to NetFlix – are creating a "share economy" using social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. Gansky reveals how there is real money to be made, and trusted brands and strong communities to be built in helping your customers buy less but use more. Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root - one in which consumers have more choices, more tools, more information, and more peer-to-peer power. This is the Mesh and it will soon dominate the future of business. Consider the explosive growth of Zipcar. By exploiting the latest technology and making it easy and affordable to have a car whenever you need one, this young company is helping to redefine personal transportation. And deeply worrying established competitors. This session will show how the same pattern is playing out with more early stage Mesh companies that are reinventing communities and whole industries. In the tradition of The Long Tail, The Mesh illustrates a huge new opportunity that's already driving new businesses and renewing old ones. This is the essential guide to the new wave of information-enabled commerce that's also improving our communities and our planet.

About the speaker

This person is speaking at this event.
Lisa Gansky

entrepreneur. instigator. author. int'l speaker. unused value = Waste. Mesh our Cites. join the global Mesh community @ www.meshing.it bio from Twitter

Next session in Ballroom G

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6 attendees

  • Becky Minervino
  • brenton
  • edwardboches
  • lisagansky
  • techstil
  • Tibet Sprague

16 trackers

  • Arena Reed
  • Brian Truax
  • danielc
  • Dan Weingrod
  • Eamonn O'Brien-Strain
  • Jason Reynolds
  • liangcw
  • Omar Green
  • Mandy Shunk
  • Mark R. Andrus
  • mekalav
  • Pete Hwang
  • Shannon Darrough
  • Shelley Cook
  • chris valdez
  • Audrey Vaughn

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Time 10:00am11:00am CST

Date Sat 12th March 2011


Ballroom G, Austin Convention Center

Session type

Book Reading

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Books by speaker

  • The Mesh

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