Unintended Consequences: Marketing in a Social World

A session at SXSW Interactive 2011

Tuesday 15th March, 2011

11:00am to 12:00pm (CST)

If social media has taught marketers anything, it’s that we now live in an environment where we just can’t predict or control everything about our campaigns. But this isn’t just about viral videos that don’t go viral, or user backlash that does. It’s about marketing as a whole and how it is changed by a broader culture of unpredictability – driven by the voracious appetites of a relentless 24-hour news cycle, the inability to fit consumer contributions to our expectations, and an attention-starved world’s unquenchable desire for fresh content and technology. How do these trends change marketers’ job descriptions? How can we generate ideas that anticipate and leverage the unexpected? How should we operate differently – in our relationships with clients, in our ability to sense and respond to consumers, even in the way agencies get paid?

Join PJA Radio, one of the Internet’s most popular marketing radio shows, and some (ahem) unexpected guests as we tackle these issues, provide actionable recommendations and look at real-world cases of marketing that has generated unexpected consequences – both good and bad.

About the speaker

This person is speaking at this event.
Mike O'Toole

President of PJA Advertising. Soccer and little league dad. Diehard Notre Dame fan. Not a guru bio from Twitter

2 attendees

  • Maggie Hibma
  • Mike O'Toole

4 trackers

  • Cliff Whitecoat
  • Heather Alden
  • Maarten den Braber
  • Online Prism

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Time 11:00am12:00pm CST

Date Tue 15th March 2011


Driskill Ballroom, Driskill Hotel

Session type

Live Podcast

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