Tuesday 15th March, 2011
11:00am to 12:00pm
If social media has taught marketers anything, it’s that we now live in an environment where we just can’t predict or control everything about our campaigns. But this isn’t just about viral videos that don’t go viral, or user backlash that does. It’s about marketing as a whole and how it is changed by a broader culture of unpredictability – driven by the voracious appetites of a relentless 24-hour news cycle, the inability to fit consumer contributions to our expectations, and an attention-starved world’s unquenchable desire for fresh content and technology. How do these trends change marketers’ job descriptions? How can we generate ideas that anticipate and leverage the unexpected? How should we operate differently – in our relationships with clients, in our ability to sense and respond to consumers, even in the way agencies get paid?
Join PJA Radio, one of the Internet’s most popular marketing radio shows, and some (ahem) unexpected guests as we tackle these issues, provide actionable recommendations and look at real-world cases of marketing that has generated unexpected consequences – both good and bad.
President of PJA Advertising. Soccer and little league dad. Diehard Notre Dame fan. Not a guru bio from Twitter
Sign in to add slides, notes or videos to this session