The Now Revolution: Will Speed Kill Your Company?

A session at SXSW Interactive 2011

Tuesday 15th March, 2011

3:30pm to 4:30pm (CST)

Technology and social media have changed business forever. We've moved from "news cycles" and "campaigns" to always-on, 24x7 engagement where a single tweet from an influential customer can dramatically impact a company's reputation - in 5 seconds - in the middle of the night.

Companies are not equipped to succeed in this environment. They must embrace the notion that speed and flexibility are critical, and that consumer expectations demand a keen balance of focus and responsiveness.

They must strip away silos, overgrown business process, and friction in communication. They must hire and empower a new type of employee who is adept at pattern recognition, human relations, and immediate analysis. And they must reconfigure how they measure the success of their marketing, communication, and brand-building efforts.

This presentation will outline the profile of a nimble, adaptive business that can respond to immediate threats, and capitalize on these real-time opportunities.

About the speaker

This person is speaking at this event.
Amber Naslund

Social Strategist and co-founder of @SideraWorks. Author. Constructive heretic. Musician. Mom. Intellectual adventurer. Word nerd. bio from Twitter

3 attendees

  • Amber Naslund
  • Shane Petty
  • Trey Biggs

5 trackers

  • James Box
  • Justin Silva
  • Kendall Morris
  • Chris Carter
  • Jason Lewis

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Time 3:30pm4:30pm CST

Date Tue 15th March 2011


Ballroom G, Austin Convention Center

Session type

Book Reading

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Books by speaker

  • The NOW Revolution

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