Tuesday 15th March, 2011
3:30pm to 4:30pm
Technology and social media have changed business forever. We've moved from "news cycles" and "campaigns" to always-on, 24x7 engagement where a single tweet from an influential customer can dramatically impact a company's reputation - in 5 seconds - in the middle of the night.
Companies are not equipped to succeed in this environment. They must embrace the notion that speed and flexibility are critical, and that consumer expectations demand a keen balance of focus and responsiveness.
They must strip away silos, overgrown business process, and friction in communication. They must hire and empower a new type of employee who is adept at pattern recognition, human relations, and immediate analysis. And they must reconfigure how they measure the success of their marketing, communication, and brand-building efforts.
This presentation will outline the profile of a nimble, adaptive business that can respond to immediate threats, and capitalize on these real-time opportunities.
Social Strategist and co-founder of @SideraWorks. Author. Constructive heretic. Musician. Mom. Intellectual adventurer. Word nerd. bio from Twitter
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