Gamification in Action

A session at SXSW Interactive 2011

  • Christopher Cunningham

Monday 14th March, 2011

12:30pm to 1:30pm (CST)

Gamification is everywhere. From badges on Foursquare to shopping challenges on Swoopo and slot machines run by Chase Bank, brands big and small are using game mechanics to create and engage their communities like never before.

Gamification in Action (O'Reilly, 5/2011), by Gabe Zichermann and Christopher Cunningham, is a practical handbook that teaches you game mechanics and how to apply them to non-game services and applications to increase user engagement, loyalty and monetization.

Presented by Christopher Cunningham, this session will help attendees discover winning strategies and proven tactics used by meta-game designers to generate better user engagement, loyalty and retention. Attendees will take-away a clear understanding of how to apply game-based thinking to their customer engagement process and the key tactics needed to be successful with gamification.

About the speaker

This person is speaking at this event.
Christopher Cunningham

9 attendees

  • erwin blom
  • Jesse Burkunk
  • Michael Koukoullis
  • Marcello Merlo
  • Massimo Sgrelli
  • Stef Brooijmans
  • Stephanie Fletcher
  • Zach Pousman
  • Martijn Verver

9 trackers

  • changeorder
  • Dan Weingrod
  • havi hoffman
  • Heather Alden
  • PF Samuelson
  • Lisa Miller
  • Luciana Misura
  • David Beaudouin
  • Raj Samuel

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Time 12:30pm1:30pm CST

Date Mon 14th March 2011


Ballroom G, Austin Convention Center

Session type

Book Reading

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