Your Ignoring Multicultural Markets Will Make Me Rich

A session at SXSW Interactive 2011

Monday 14th March, 2011

11:00am to 12:00pm (CST)

People of color (Asians, Blacks and Latinos) in the United States represent one of the most dynamic consumer market opportunities. The multicultural population in the U.S. has grown 24% over the last 9 years versus 2% for the White population. A higher percentage of Black people are on Twitter than any other group. Asian Americans are richer than any other race. And our Hispanic population growth will lead the multicultural market to become the majority of all consumers by 2050. If you apply resources to these underserved market segments your business can flourish. There is a gold mine here to uncover.

Yet even with these attractive characteristics, there are few large scale efforts in the digital space addressing the unique needs of multicultural consumers. What digitally driven advertising, e-commerce, subscription and other business models might exist to capitalize on this dramatic shift in U.S. demographics? Where are the largest opportunities? Where have we seen success stories? In this core conversation we will address how to create value at the crossroads of technology change and the disruptive demographic growth in U.S. multicultural markets.

About the speaker

This person is speaking at this event.
Sheila Marmon

Next session in Big Bend

12:30pm Jewish Synergy: Social Media and the New Community by Chaviva Galatz

4 attendees

  • Centrally
  • Kendall Morris
  • Sheila Marmon
  • vikramtank

4 trackers

  • Andy K. Cheng
  • PF Samuelson
  • Loulia Miller
  • Mark Meeker

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Time 11:00am12:00pm CST

Date Mon 14th March 2011


Big Bend, Hyatt Regency Austin

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