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Technical Communication UK 2011 schedule

Tuesday 20th September 2011

Wednesday 21st September 2011

  • Content strategy year 1: a tale from the trenches - Karen Mardahl & CJ Walker

    by Karen Mardahl

    When Karen Mardahl recently landed a new job as a technical writer in a manufacturing company, she saw content strategy written all over it. It was the perfect place to put ideas from content strategy into place. For this presentation, CJ interviews Karen about building content strategy in a company that had been writer-less for a few years and where keywords were quality, innovation, inspiring, chaotic, independence. An extra challenge was translating ideas aimed at the web to suit a company that made acoustical measuring microphones!

    At 11:00am to 11:40am, Wednesday 21st September

  • How to be a riveting speaker

    by Andrew Lightheart

    At 2:00pm to 2:40pm, Wednesday 21st September

Thursday 22nd September 2011

  • Who enjoys filling out an application for a driving license? - Robert Hempsall and Caroline Jarrett

    by Caroline Jarrett

    Both of us had to tackle the UK Driving Licence Application Form (D1) recently, and we found that it was particularly problematic, with extensive notes and instructions. But does it need to be like that? We will present a redesigned version of the form and notes, and how we got there. Along the way, we had some successes and some surprises. We’ll talk about our findings from usability testing and how we tackled the design and writing processes to make the form and the notes more user friendly. Our overall aim is to demonstrate how a revised design can save time and stress for the user and money for the organisation.

    At 11:00am to 11:40am, Thursday 22nd September

    Coverage slide deck