It’s becoming increasingly important to understand what is going on in other parts of the world. Both as inspiration but also if we want to explore new markets. We know that peoples behaviour in the media market is ever changing and that we as producers need to understand what our consumers are doing to create great products.
This session will give a holistic understanding of China’s youth, the world as they see it through their eyes and the major drivers that are impacting their experience and development. It will also give insight in alternative digital media concepts and revenue models that thrive in China’s ultra-competitive environment.
12 years in Asia. Digital best practices from Japan, Korea and China. Addicted to airports. bio from Twitter
COO\\China Youthology, Business Strategist, Digital Specialist, China Trends Watcher, Social Scientist, Writer @Forbes.com, Blogger @genYchina.com, Jazz Fanatic bio from Twitter
12:30pm What we can learn from the current media development in Africa by Geraldine de Bastion, Jessica Colaço and Barry Coetzee
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