Augmented Reality. Beyond digital media

Augmented Reality allows one to take the best of the internet (access to lots of information) and combine it with our immediate environment. To see it we need a screen or equivalent – and this means that we can consume real-time updated data and information in an new and interactive image oriented way.

During the last couple of years, during the social media revolution, digital frontiers have been exploring and developing new techniques for digital interaction. The mixed reality media landscape is emerging and I believe digital data among us, not just in the computer or handset, but connected to our whole living – will be the next big computer revolution. An evolution to compare with “desktop publishing” when it hit the media industry in the early 90s. Now the question on everyones lips are: “What can I do with it?”. Join this session and get a 360 view on how to use AR, from the perspectives of marketing, industry and consumers.

Digital resources will be woven into our surroundings, be it through hardware, software or just conceptual. Next thing is not just digital media – it’s digital spaces.