Sessions at The Twilio Conference about Mobile

Thursday 22nd September 2011

• The right message to the right person at the right time

  by Benjamin Stein

  A text message or phone call is only valuable if it reaches the right person with the right message at the right time. Whether it's a reminder to take medication, a marketing campaign to sell tickets, or a phone call to congress, Mobile Commons will show you that segmentation, targeting and customization creates the best user-experience and is the most effective way to measure the ROI of your mobile campaign. Real world examples include the Obama campaign, Nike, the NBA, New York City, and more.

  • Mobile
  • SMS

  At 1:35pm to 2:05pm, Thursday 22nd September

  Coverage video