Sessions at The Twilio Conference about Mobile on Thursday 22nd September

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  • The right message to the right person at the right time

    by Benjamin Stein

    A text message or phone call is only valuable if it reaches the right person with the right message at the right time. Whether it's a reminder to take medication, a marketing campaign to sell tickets, or a phone call to congress, Mobile Commons will show you that segmentation, targeting and customization creates the best user-experience and is the most effective way to measure the ROI of your mobile campaign. Real world examples include the Obama campaign, Nike, the NBA, New York City, and more.

    At 1:35pm to 2:05pm, Thursday 22nd September

    Coverage video

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