Sessions at The Twilio Conference about SMS on Thursday 22nd September

A text message or phone call is only valuable if it reaches the right person with the right message at the right time. Whether it's a reminder to take medication, a marketing campaign to sell tickets, or a phone call to congress, Mobile Commons will show you that segmentation, targeting and customization creates the best user-experience and is the most effective way to measure the ROI of your mobile campaign. Real world examples include the Obama campaign, Nike, the NBA, New York City, and more.

SMS integration into the Zaarly offer workflow has been critical to maximizing the experience between two parties and helping facilitate transactions, and Twilio has been the cornerstone behind our own Voice and SMS features.

We'll talk more about this ubiquitous and often overlooked feature of our mobile application and how it was implemented in a single evening.