Chromaroma is a game that you play with your Oyster Card. Currently running across London with over 10,000 players it is a project that some have said “shouldn’t really exist”. Toby will talk about some of the core ideas behind the game, some of the design decisions, and the fight to get more data out into players hands.
Product Strategy Director at AKQA, London where he leads the conception and creation of branded content and services.
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