Sessions at TOC New York 2011 with video

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Monday 14th February 2011

  • BETTER THAN FREE: How Value Is Generated in a Free Copy World

    by Kevin Kelly

    Keynote by Kevin Kelly, Senior Maverick, Wired.

    At 8:50am to 9:20am, Monday 14th February

    Coverage video

  • Now What? Embracing New Models and Rethinking the Old…

    by Skip Prichard

    The book industry is undergoing rapid changes, and the fallout is just beginning. Seismic industry changes always bring success and opportunity to some, transformation and consolidation to others, and failure to those who get left behind. At no time has publishing been in a similar crossroads, where both content format and the delivery methods are changing at the same time. To survive and thrive in publishing today, content must be enabled for flexibility and portability. Publishers are looking to control costs and gain efficiencies in warehousing, print, and physical and digital distribution. Consumers are demanding to read what, how, when, and where they choose. As the pressure to invest in the future of content becomes increasingly important, critical operating and capital investment decisions need to be made quickly to survive. The opportunities are not only there, but growing, and who gets a share, how much and when, is still wide open. Prichard is known for financial turnarounds while executing strategic business shifts. During this keynote Skip will share insights he has learned during his career with early digital pioneers like LexisNexis, ProQuest, a deep-content publisher of academic and scholarly content, and Ingram Content Group, now a global powerhouse at the intersection of publishing and retailing.

    At 9:20am to 9:50am, Monday 14th February

    Coverage video

  • The Publishing Pie: An Author's View

    by Margaret E. Atwood

    “Publishing” originally meant simply to make public. That meaning, and the processes and technologies by which “publishing” has taken place, has changed radically over the years, and is in the process of changing yet again. The pie—the author and work, and the packaging and sale of the latter—has been divided up in various ways through the years, with bigger and smaller pieces for accordingly. We are now in the midst of the largest publishing changes and challenges since Gutenberg. How will they affect the author? What tools are newly available to him/her? One author’s view, illustrated with her own drawings.

    At 9:50am to 10:15am, Monday 14th February

    Coverage video

Tuesday 15th February 2011

  • The Elements: How We Did It and Where We're Going

    by Theodore Gray

    The Elements for iPad has been one of the most successful ebook titles for the iPad, despite being about a subject that frankly no one would think they are interested in before seeing it. We tried to build something pure and beautiful, with the guiding principle being WWHPD? (What Would Harry Potter Do?) In other words, we thought, if Harry Potter checked a copy of The Elements out of the Hogwarts library, what would it look like, what kind of magical interactivity would it have? Then we built that magic. In this talk I will describe how we did that and how we’re applying the same thinking to future titles.

    At 8:50am to 9:20am, Tuesday 15th February

    Coverage video

  • Context First: A Unified Field Theory of Publishing

    by Brian O'Leary

    As authoring, repository and distribution tools become both much cheaper and more widely distributed, the format-driven organization of content (newspapers, magazines, books etc) is giving way to a new, more granular and perhaps deeply uncomfortable model. The new model presents specific opportunities for publishers, particularly those who can use their expertise to tag content and make it both more discoverable and reusable. It also presents challenges to publishers who cannot let the “container” metaphor go in moving to digital platforms.

    At 4:35pm to 5:05pm, Tuesday 15th February

    Coverage video

Wednesday 16th February 2011

  • The Condition of Music

    by James Bridle

    Paper-based literature is becoming digital, migrating from the page onto screens and the web. James will be talking about book guilt, the Open Bookmarks project, foam-phase literature and how publishers can reclaim reading.

    At 4:05pm to 4:25pm, Wednesday 16th February

    Coverage video

  • Creating Passionate Users

    by Kathy Sierra

    Keynote by Kathy Sierra, blogger, and author of a Technorati Top 100 blog, “Creating Passionate Users.”

    At 4:45pm to 5:10pm, Wednesday 16th February

    Coverage video

  • From Blogs to Books

    by Ben Huh

    Ben Huh is the CEO and founder of Cheezburger Network, the Internet publisher best known for FAILS, LOLcats, and other funny memes. He is a former journalist turned dot com entrepreneur with a knack for nailing popular zeitgeist and has been credited with bringing Internet memes to the mainstream and popularizing Internet culture. Cheezburger, which consists of popular sites such as I Can Has Cheezburger?, FAIL Blog, Memebase, and The Daily What, counts a passionate fan base of 16.5 million people who upload more than 500,000 pictures and videos, view 375 million page views and 110 million video views per month. In the past few years, Cheezburger recently started publishing books that were based on their sites—two of which were on the New York Times bestseller list. In this keynote, Ben will share his experiences on how his book deals came about, if he thinks it’s a viable business, and tips for success.

    At 5:35pm to 6:00pm, Wednesday 16th February

    Coverage video

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