The Elements: How We Did It and Where We're Going

A session at TOC New York 2011

Tuesday 15th February, 2011

8:50am to 9:20am (EST)

The Elements for iPad has been one of the most successful ebook titles for the iPad, despite being about a subject that frankly no one would think they are interested in before seeing it. We tried to build something pure and beautiful, with the guiding principle being WWHPD? (What Would Harry Potter Do?) In other words, we thought, if Harry Potter checked a copy of The Elements out of the Hogwarts library, what would it look like, what kind of magical interactivity would it have? Then we built that magic. In this talk I will describe how we did that and how we’re applying the same thinking to future titles.

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Theodore Gray

Co-founder of Wolfram Research and Popular Science columnist. bio from Twitter

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Time 8:50am9:20am EST

Date Tue 15th February 2011

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