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Global positioning

A session at Transform conference

It’s hard to find an organisation with over 161,000 employees, spread across firms in 154 countries, that is willing to reposition itself and drastically modernise its brand. But that’s precisely what PwC has done – with enough creative and strategic flair to be named co-winner of the Grand Prix at this year’s Transform Awards.

PwC now speaks with a single voice and visually distinguishes itself from its competitors. Mike McMurphy joins us from New York to tell us how this was achieved.

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