Sessions at TransferSummit 2011 about App Stores on Wednesday 7th September

With continual growth and constant shifting in the mobile space organisations could be forgiven for feeling a little lost as to how to best tackle the issue of delivering content and/or services that are optimised for mobile devices. There are application ecosystems seemingly everywhere you turn, Apple, Android, Blackberry, Windows Phone, each requiring different development approaches; SDKs, programming languages, approval processes and terms & conditions. It’s fair to say that for organisations, looking to deliver to mobile devices while being as inclusive as possible, this area is something of a minefield.

A viable, alternative approach is developing Mobile Apps using open web technologies and standards; technologies that continue to improve performance and offer more powerful functionality – as is now being talked about quite a bit on the topic of HTML5. This session will provide give an overview of the space and cover some of the key talking points.