Sessions at TransferSummit 2011 about Disruption on Wednesday 7th September

In 1999 Ian Murdock wrote "Commoditization is something that happens to every successful industry eventually - success attracts attention, and there is always a competitor willing to offer a lower price to compensate for a lesser known brand or 'good enough' quality, as well as customers to whom price means more than brand, quality, or anything else the high end providers have to offer them." Ian went on to argue that "the open source movement is just another commoditization event." Now, over a decade later we can look back at history and say Ian was right.

In this session Ross Gardler looks at how open source allows new, sometimes small, companies to disrpupt existing markets and carve themselves a niche. Having established a foothold open source can enable a rapid cycle of innovation that enables the new companies to outmaneuver their competitors. We will also look at what actions existing market leaders can take to prevent the erosion of their market.