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You had me at “signup”- Content Strategy for Apps

A session at Web Directions Unplugged

Thursday 12th May, 2011

1:40pm to 2:35pm (PST)

Dear app makers,

I love the stuff you have been putting out recently. Supercool maps, guides, syncing and such make my day. There’s just one little thing. As a content strategist and writer, I’ve noticed that some of your instructions aren’t as clear as they could be. The experience is not as fulfilling as it might be. I know this might not be your favourite part of the process. In fact, they are probably the bits chucked in to get it out the door. And so I have created a session to help ease the pain.

I have a framework for you to build on to make sure that your next app is as pithy as it is pretty and elegant to use as it is coded. I’ll even bring a whole virtual suitcase of apps with fantastic snippets of microcopy to inspire you. It’s a pretty simple concept and it’s a bunch of fun to work on, running alongside your app development.

In one sentence: it’s about creating a fulfilling experience, one that puts you ahead of your competition, simply through the power of the written word.

About the speaker

This person is speaking at this event.
Relly Annett-Baker

Content Strategist with Supernice Studio. Hire me, I'm juicy!

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When

Time 1:40pm2:35pm PST

Date Thu 12th May 2011

Short URL

lanyrd.com/sfbpg

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