Native is Easy. Mobile Web is Freaking Hard!

A session at Web Directions Unplugged

Friday 13th May, 2011

3:50pm to 4:50pm (PST)

No one who advocates for the mobile web wants to admit it, but it is true. Native is easier.

It’s easier to sell to stakeholders. Easier to monetize. And most importantly, easier to implement.

Argue about programming languages, memory management and reach all you want. There is one undeniable disadvantage that the mobile web faces that native apps don’t–over a decade of legacy code, cruft and entrenched organizational politics.

But the web is essential. Even companies whose businesses are centered on native apps need web pages to sell those apps. We can demonstrate time and again that a web-based approach is a smart investment.

So how do we sell mobile web projects? How do we work with the systems we currently have to build compelling mobile web experiences?

And most importantly, how should we be changing our web infrastructure, tools and workflow for the coming zombie apocalypse of devices.

About the speaker

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Jason Grigsby

Co-Founder of http://CloudFour.com and http://MobilePortland.com, Co-Author of Head First Mobile Web http://bit.ly/hf-mw

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Time 3:50pm4:50pm PST

Date Fri 13th May 2011

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Books by speaker

  • Head First Mobile Web

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