Changing The Guardian through “Guerilla usability testing”

A session at Usability Professionals' Association International Conference 2011

Thursday 23rd June, 2011

2:40pm to 3:10pm (EST)

Newspapers have a culture of secrecy around exclusives & product launches – so how can you change that to get testing entrenched within the business? One way is to demonstrate value by stealth. This presentation shows 3 “guerilla user testing” case studies, and offers 10 practical tips for conducting them.

About the speaker

This person is speaking at this event.
Martin Belam

Editor, new formats at Trinity Mirror. Runs @ampp3d, @MirrorRowZed, “social content” and other bits and bobs. Writing about the media on the web since 1862. bio from Twitter

Sign in to add slides, notes or videos to this session

Tell your friends!


Time 2:40pm3:10pm EST

Date Thu 23rd June 2011

Short URL

View the schedule


See something wrong?

Report an issue with this session