Thursday 23rd June, 2011
2:40pm to 3:10pm
Newspapers have a culture of secrecy around exclusives & product launches – so how can you change that to get testing entrenched within the business? One way is to demonstrate value by stealth. This presentation shows 3 “guerilla user testing” case studies, and offers 10 practical tips for conducting them.
Editor, New Formats at @DailyMirror. Covers politics, @ampp3d, @UsVsTh3m, @MirrorRowZed & other bits/bobs. Writing about media since 1862. bio from Twitter
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