Newspapers have a culture of secrecy around exclusives & product launches – so how can you change that to get testing entrenched within the business? One way is to demonstrate value by stealth. This presentation shows 3 “guerilla user testing” case studies, and offers 10 practical tips for conducting them.
Designer & journalist. Founded Emblem consultancy. Writes about UX & media at http://martinbelam.com. @thisisldnia person. Launching a thing with @RobManuel bio from Twitter
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