Changing The Guardian through “Guerilla usability testing”

A session at Usability Professionals' Association International Conference 2011

Thursday 23rd June, 2011

2:40pm to 3:10pm (EST)

Newspapers have a culture of secrecy around exclusives & product launches – so how can you change that to get testing entrenched within the business? One way is to demonstrate value by stealth. This presentation shows 3 “guerilla user testing” case studies, and offers 10 practical tips for conducting them.

About the speaker

This person is speaking at this event.
Martin Belam

Editor, new formats at Trinity Mirror. Runs @ampp3d, @MirrorRowZed, “social content” and other bits and bobs. Prone to blogging since 1862. bio from Twitter

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When

Time 2:40pm3:10pm EST

Date Thu 23rd June 2011

Short URL

lanyrd.com/scwhx

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