Changing The Guardian through “Guerilla usability testing”

A session at Usability Professionals' Association International Conference 2011

Thursday 23rd June, 2011

2:40pm to 3:10pm (EST)

Newspapers have a culture of secrecy around exclusives & product launches – so how can you change that to get testing entrenched within the business? One way is to demonstrate value by stealth. This presentation shows 3 “guerilla user testing” case studies, and offers 10 practical tips for conducting them.

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Martin Belam

Journalist / Designer. Runs http://emblem-digital.com/ bio from Twitter

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Time 2:40pm3:10pm EST

Date Thu 23rd June 2011

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