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Information Architecture 1: Structuring and Organizing Web-Based Information

A session at Usability Week New York 2011

Thursday 10th February, 2011

9:00am to 5:00pm (EST)

Information Architecture (IA) is the cohesive structure that brings all of a website’s pieces together in a uniform manner. After the strategic plan, IA is the single most important element driving website success.

Unfortunately, many Web teams lack the expertise or time to undertake a full-blown IA development phase and often combine it with navigation and interface design. We understand this reality and have developed this seminar to help teams for whom IA is a small (yet important) part of their Internet responsibilities.

There are hundreds of books and courses about IA. How is this one different? It incorporates empirical findings from our extensive usability studies and examines them using screenshots, video clips, and explanations of real user experiences.

Whether or not you have prior IA knowledge, Information Architecture 1 will help you get up to speed. You’ll learn the whys, whats, and hows of developing a useful, usable, and extensible information structure that saves your company time and money during and after development.

This seminar is not about library school theories or a speaker's pet ideas—it’s about what has been shown to work in user testing.

http://www.nngroup.com/events/tu...

About the speakers

This person is speaking at this event.
Kathryn Whitenton

User Experience Specialist at Nielsen Norman Group bio from LinkedIn

This person is speaking at this event.
Jen Cardello

Director, User Experience

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When

Time 9:00am5:00pm EST

Date Thu 10th February 2011

Short URL

lanyrd.com/scfzh

Official event site

www.nngroup.com/events/new_york/

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