Designing the Skycouch: How Air New Zealand moved from selling seats to selling experiences

A session at UX Australia 2011

  • Leif Roy

Friday 26th August, 2011

11:15am to 12:00pm (EST)

In 2006 Air New Zealand set out to redesign the long-haul flying experience. In 20010, they unveiled the Skycouch, the world’s first lie-flat economy-class bed.
This story is one of world-class innovation, inventive design research and old fashioned hard work.

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Leif Roy

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Time 11:15am12:00pm EST

Date Fri 26th August 2011

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