Communicating behavioural insights

A session at UX Australia 2011

Tuesday 23rd August, 2011

1:30pm to 5:00pm (EST)

This workshop will look at how to communicate behavioural insights with the whole team (design and management) so everyone can engage with research data.

Behavioural insights:

  • can be used to influence the design process
  • are an integral artefact to communicate the final experience
  • provide a clear articulation of your strategy

Done well, these communicate behaviour and also include motivation, attitudes, triggers, physical and mental contexts. They can communicate behaviour in its current state (observed), future state (desired/designed); and transitional state.

The workshop will showcase different visual approaches such as storyboards, comics and customer journeys that will enable participants to communicate:
- the difference between current behaviour and future behaviour
-customer mindsets at any touchpoint
- customer, business and context implications at any touchpoint and between them
- the impact of experience within a journey (first-time versus return)

About the speakers

This person is speaking at this event.
Steve 'Doc' Baty

Principal at Meld Studios; President, IxDA; co-organizer of UX Australia; founder of UX Book Club. bio from Twitter

This person is speaking at this event.
Iain Barker

Researcher and designer of things. Principal at Meld Studios, Sydney. bio from Twitter

This person is speaking at this event.
Janna DeVylder

Principal at Meld Studios + IxDA President + Mama of 2 boys + Iowan-turned-Sydneysider bio from Twitter

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Time 1:30pm5:00pm EST

Date Tue 23rd August 2011

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