Tuesday 23rd August, 2011
1:30pm to 5:00pm
This workshop will look at how to communicate behavioural insights with the whole team (design and management) so everyone can engage with research data.
Done well, these communicate behaviour and also include motivation, attitudes, triggers, physical and mental contexts. They can communicate behaviour in its current state (observed), future state (desired/designed); and transitional state.
The workshop will showcase different visual approaches such as storyboards, comics and customer journeys that will enable participants to communicate:
- the difference between current behaviour and future behaviour
-customer mindsets at any touchpoint
- customer, business and context implications at any touchpoint and between them
- the impact of experience within a journey (first-time versus return)
Principal at Meld Studios; President, IxDA; co-organizer of UX Australia; founder of UX Book Club. bio from Twitter
Researcher and designer of things. Principal at Meld Studios, Sydney. bio from Twitter
Principal at Meld Studios + IxDA President + Mama of 2 boys + Iowan-turned-Sydneysider bio from Twitter
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