Get beyond digital: Design for cross-channel experiences

A session at UX Australia 2011

Tuesday 23rd August, 2011

1:30pm to 5:00pm (EST)

The gap between physical and digital has blurred: we use a Wii to get in shape, computers to order a pizza, or our smartphone’s GPS to find hot dates. People want to interact with products and services when they want to and how they want to—and that’s not always on your website.

The future of design is everywhere the customer touches our product or service—digital or physical. User experience practitioners increasingly have to design a holistic customer experience that is seamless across channels and devices.

In this interactive workshop, Samantha will provide specific tools and recommendations for designing for a full experience lifecycle across all channels and touchpoints. Topics covered will include:

  • Why we care about designing beyond the digital experience
  • The key pieces of a seamless customer experience across channels
  • Practical methods for designing multiple interaction touchpoints across channels and devices.
  • What you can do today to begin designing cross-channel experiences.

You will leave the day ready to integrate cross-channel design techniques into your toolkit, ensuring a more holistic and satisfying experience for your customers regardless of where they are interacting.

About the speaker

This person is speaking at this event.
Samantha Starmer

holistic customer experience; REI; customer journeys; service design; UW Lecturer bio from Twitter

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Time 1:30pm5:00pm EST

Date Tue 23rd August 2011

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Books by speaker

  • Speaker Camp

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