Your current filters are…
This talk will introduce the concept of a ‘Behavior Chain’ as a way to link together different stages of interaction and engagement across a product or service experience.
by Steve Baty
Understanding human behaviour within the context of a customer journey is vital to designing and delivering a successful experience strategy. This workshop will look at how to communicate behavioural insights to influence the design process and as a integral artefact for the communication of the final experience.
13th–15th April 2011