Sessions at UX London 2011 about Behaviour Change

Wednesday 13th April 2011

• The Behaviour Chain

  by Robert Fabricant

  This talk will introduce the concept of a ‘Behavior Chain’ as a way to link together different stages of interaction and engagement across a product or service experience.

  • Behaviour Change

  At 3:15pm to 4:00pm, Wednesday 13th April

  Coverage sketch note

Thursday 14th April 2011

• Communicating Behavioural Insights

  by Steve Baty

  Understanding human behaviour within the context of a customer journey is vital to designing and delivering a successful experience strategy. This workshop will look at how to communicate behavioural insights to influence the design process and as a integral artefact for the communication of the final experience.

  • Behaviour Change

  At 2:00pm to 5:30pm, Thursday 14th April