Sessions at UX Week 2011 with write-up and video

Tuesday 23rd August 2011

• Keynote

  by Jaron Lanier

  • Keynote

  At 9:10am to 10:00am, Tuesday 23rd August

  Coverage write-up video

• The Computer as Extended Phenotype

  by Steven Pemberton

  In genetics they talk of the “phenotype”. This is any observable characteristic or trait of an organism including its form and structure, development, behaviour, and even products of behaviour such as a bird’s nest.

  An unusual property of humans (compared with other organisms) is language, since for the first time information about long-term survival can be passed by other means than genes. This has led to the creation of the subject of ‘memes’, as analogous to genes, as carriers of information in human society.

  Memes have allowed humans to create buildings, cities, and to fly like gods through the sky, albeit often in rather cramped surroundings with terrible food.

  And to create computers.

  So should we regard computers as part of the phenotype of humans? And if so, should we care?

  • Phenotype

  At 11:30am to 12:00pm, Tuesday 23rd August

  Coverage video write-up

• Creating Engagement on Twitter

  by Mark Trammell and Jesse James Garrett

  “The gap between people who’ve heard of Twitter and those who understand the value of it is still pretty wide.” —@biz

  Mark Trammell and Jesse James Garrett will talk about Twitter’s collaboration with Adaptive Path to understand that gap and how they’ve evolved the Twitter experience to close the gap.

  • Twitter

  At 3:45pm to 4:10pm, Tuesday 23rd August

  Coverage video write-up