This is Service Design

A session at UX Week 2011

Wednesday 24th August, 2011

9:00am to 5:30pm (PST)

The more designers examine the human experience when designing products, the more acutely attuned we become to broken experiences beyond products. If you’ve been frustrated by your bank, the doctor’s office, TSA, or the DMV and desire and believe you can fix these service challenges, service design is for you.

Service design offers designers a toolset to make services tangible and visible and to provide new service concepts. In this workshop, we will use some of the key service design tools to create a new service. We will envision new service concepts, act out pieces of the new service, and also rapidly generate business models to give our services a balance of human and business appeal.

By the end of this workshop, you will be familiar with:

  • Customer Journey Map
  • Service Blueprints
  • Acting as Prototyping
  • Business Model Canvas

About the speakers

This person is speaking at this event.
Jamin Hegeman

Design. Poetry. Soccer. Cake. Beer. bio from Twitter

This person is speaking at this event.
Jared Cole

Design Director, Adaptive Path bio from Twitter

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Time 9:00am5:30pm PST

Date Wed 24th August 2011

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Books by speaker

  • This is Service Design Thinking: Basics - Tools - Cases

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