Wednesday 24th August, 2011
9:00am to 12:30pm
A while back, LinkedIn experimented with a feature: a little meter above the users’ information, showing their profile’s “percentage completed.” Suddenly, more users filled out their profiles. The feature didn’t have a clever interface, a sophisticated information architecture, or show any technical prowess. It just leveraged basic human psychology.
As designers, we work hard to provide powerful features in our applications, but if users don’t take advantage, it’s all waste. We have to extend our designer’s toolkit, leveraging the latest thinking from behavioral economics, neuroscience, game mechanics, and rhetoric.
In this fun-filled, interactive workshop, Stephen P. Anderson will guide you through specific examples of sites who’ve designed serendipity, arousal, rewards, and other seductive elements into their applications, especially during the post-signup period, when it’s so easy to lose people. He’ll demonstrate how to engage your users through a process of playful discovery, which is vital whether you make consumer applications or design for the corporate environment.
Using the Mental Notes card deck, participants will start with an application that is perfectly “usable,” and take it to the next level by exploring how things like feedback loops curiosity and social proof could make a site more seductive.
Designer, speaker & consultant. I created @getmentalnotes & wrote the book Seductive Interaction Design. I’m also a bit of a maverick and a foodie (unrelated) bio from Twitter
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