Thursday 25th August, 2011
9:00am to 5:30pm
Have you ever wanted to make an orchestrated, integrated, cross-product, multi-channel, location-sensitive, smart commerce, service designed product ecosystem for the masses? Yes?! Then this workshop is for you! Except that in this workshop, we will throw out the buzz words and provide a sensible framework for bringing products and services into both the glory and the minutia of people’s everyday lives. We will focus on the power and peril of a touchpoint. Just because you can touch someone, does that mean you should? We will explore how you can ensure that every occasion where your organization touches or connects with a person’s life is appropriate, relevant, meaningful, and endearing.
The structure for the day will be a mix of shared insights and case studies followed by group activities to put the ideas into practice. When you wrap up the day, you will have:
I cut down trees, I skip and jump, I love to press wild flow'rs bio from Twitter
Head of Behavioral Design @CapitalOne. Ex-@CapitalOneLabs, Ex-@adaptivepath. Adjunct professor @CCAIxD. bio from Twitter
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