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Only Good Touching: Doing UX Strategy and Design in a Multi-touchpoint Universe

A session at UX Week 2011

Thursday 25th August, 2011

9:00am to 5:30pm (PST)

Have you ever wanted to make an orchestrated, integrated, cross-product, multi-channel, location-sensitive, smart commerce, service designed product ecosystem for the masses? Yes?! Then this workshop is for you! Except that in this workshop, we will throw out the buzz words and provide a sensible framework for bringing products and services into both the glory and the minutia of people’s everyday lives. We will focus on the power and peril of a touchpoint. Just because you can touch someone, does that mean you should? We will explore how you can ensure that every occasion where your organization touches or connects with a person’s life is appropriate, relevant, meaningful, and endearing.

The structure for the day will be a mix of shared insights and case studies followed by group activities to put the ideas into practice. When you wrap up the day, you will have:

  • guiding principles for engaging with people across time and space
  • a frame work for mapping human experience across multiple situations and interactions
  • skills and tools for generating concepts for appropriate, relevant, meaningful, and endearing “touching”
  • an understanding of how to prototype and orchestrate experiences for a variety of connection points
  • a commitment to not being that creepy guy on the bus

About the speakers

This person is speaking at this event.
Paula Wellings

I cut down trees, I skip and jump, I love to press wild flow'rs bio from Twitter

This person is speaking at this event.
Todd Wilkens

Design, research, strategery, trouble making. Also, I play the ukelele.

This person is speaking at this event.
Chris Risdon

Head of Behavioral Design @CapitalOne. Ex-@CapitalOneLabs, Ex-@adaptivepath. Adjunct professor @CCAIxD. bio from Twitter

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When

Time 9:00am5:30pm PST

Date Thu 25th August 2011

Short URL

lanyrd.com/sgxyf

Official session page

uxweek.com/…todd-wilkens/

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Topics

Books by speaker

  • Subject To Change: Creating Great Products & Services for an Uncertain World: Adaptive Path on Design

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