UX as Product Strategy: Differentiation in a Crowded Market

A session at UX Week 2011

Friday 26th August, 2011

11:00am to 11:30am (PST)

Hipmunk, a startup in San Francisco, entered the crowded online travel search market in 2010. Their approach was novel: show all the most relevant results on a single page, and help users visualize the tradeoffs between the options. In doing so they bypassed the traditional product strategies in travel search, which relied on saturating the user with either features or ads. Adam Goldstein, Hipmunk’s co-founder and CEO, will explain the ideas and execution behind Hipmunk’s unique take on travel search, and how a singular focus on UX has given Hipmunk the most fanatical following of any travel search site in the last decade.

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Adam Goldstein

Co-Founder and CEO, Hipmunk

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When

Time 11:00am11:30am PST

Date Fri 26th August 2011

Short URL

lanyrd.com/sgxyx

Official session page

uxweek.com/…adam-goldstein

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