Beyond the Polar Bear

Domain-driven design breaks down complex subjects into the things people usually think about. By intersecting across subjects, links themselves become facts, allowing humans and machines to learn through undirected user journeys. This paradigm shift from labeling boxes to taming rich data is a vital skill for the modern Information Architect.

Using case studies from the BBC’s Food and Natural History products, you’ll learn to unlock the potential of your content, create scalable navigation patterns, and achieve simply fabulous SEO. The next web is here. Stop worrying about the perfect taxonomy, and start worrying about making your content findable, pointable, searchable and sharable.

What’s he known for?

An enthusiast of evidence-based design and content strategy, Mike evangelises to management types on the need to think beyond business drivers and make stuff people actually care about. He has spoken on topics as diverse as Domain Modelling and Disneyland at conferences in the UK and the US.

The credentials

Over 15 years in the business, man and boy, Mike is an independent UX consultant who is passionate about sensible data structures, and fights to ensure user experience extends outside the boundaries of any one website. Lately he's been busy figuring out how the BBC’s archive of factual programming can be used to build popular products.