Sessions at UX Cambridge 2011 on Thursday 10th November

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  • A Persuasive Framework in eCommerce

    by Tom Waterhouse and Jon Fisher

    At 11:00am to 12:00pm, Thursday 10th November

  • Developer/Designer Cross Training

    by Adrian Howard

    (or how to get developers to do your work for you)

    Have you revisited a project one year on and found all your careful IxD work ruined? Ever felt overwhelmed by the task of protecting the user experience from the slings and arrows of outrageous development?

    Help solve these problems by uncovering the hidden Interaction Design skills in your development team!

    I'll be talking about some of the ways I've found to help including:

    • Moving from design ownership to design facilitation and education

    • Involving development successfully early in the design process

    • Giving Domain Driven Design a UX twist

    • Using agile development processes to help not hinder

    • Helping get the design decisions embodied directly in the code

    • Using automated testing to help the UX in the long term

    Do you have any top tips for helping developers get the UX right? Please bring them along. We'll try and build a list of emerging practices by the end of the conference.

    At 11:00am to 12:00pm, Thursday 10th November

    Coverage video

  • Maximising Your Thinking Time in Experience Design

    by Tim Caynes

    Thinking time is critical. It enables UX practitioners to evolve insights into experiences. But you rarely see an activity in an experience design plan that just says 'think about stuff'. If we're going straight to user journeys from client requirements, we're not thinking things through. If we're creating taxonomies without analysis, we're not thinking things through.

    We need to protect thinking time when we pitch, scope and deliver projects for our clients. But it's an awfully hard sell. If, indeed, it’s even on the price list.

    In the session we'll use our collective experiences to talk about:

    ways in which we can better express the value of thinking time
    methods for better use of thinking time
    practical measures to help protect and maximise thinking time in user experience design projects

    The output from the session will form a 'Thinking Time Proposition', that describes a tactical approach to maximising thinking time.

    At 11:00am to 12:00pm, Thursday 10th November

  • UX and Agile: Are we having fun yet?

    by Ben Bywater and Tim Geoghegan

    At 11:00am to 12:00pm, Thursday 10th November

  • Enter the Illusionist (how IxD is challenging IA in the battle for the front-end)

    by Sam Smith

    Interaction design is hardly the new kid on the block but developments and advances in front-end technologies over the past few years have brought IxD firmly to the forefront of digital and UX thinking and design.

    This session will explore how interaction design is allowing us to step away from our reliance on forcing our content into rigid navigational structures; systems that shaped the interfaces we used for far too long. Enter the magicians, the interaction designers. The ones who can create the illusion of space in a crowded environment.

    As we interact with an increasing number of interfaces in a finite physical space, and especially with the mobile/tablet experience fast becoming an important part of the digital environment, we are having to think even harder about how we make the most of the screen real-estate available to us, both in terms of physical and virtual spaces.

    Solid, well thought through IA will always underpin a successful system, but tidy and organised content still leaves you with the challenge of how best to fit lots (of content) into little (space).

    As the new language of interaction is being mapped, we are beginning to see interaction design used to solve challenges that would typically have been tackled with IA-centric tools and approaches.

    I don't believe that we're at the point where it's an either/or decision between IA and IxD. Many of the systems that employ some of the best interaction design I've seen sit on top of beautifully architected and structured information. But we now, perhaps for the first time, have the opportunity to step away from the old tools and tricks and to embed IxD in our thinking and that is creating some very interesting opportunities to challenge the way we present and work with information, content and data.

    At 1:30pm to 2:30pm, Thursday 10th November

  • Idea to prototype in just 180 minutes

    by Eewei Chen

    Too much time is wasted creating that big design upfront only to find that users don't like what you have built once it has been released. Today we are in danger of not only over designing, but also designing solutions to the wrong problems. Work with me as I help teams experiment with rapid design techniques to ensure design solutions for the **right business problems** are delivered to the **right target audiences** *rapidly* and *continuously*. Learn how to create design solutions fast as a team and work with a client to get products that really matter out into market early that will delight users.

    At 1:30pm to 5:15pm, Thursday 10th November

  • Understanding what users want - how to create and use task models in a user-centred design process

    by Richard Caddick

    I'm a huge fan of task models and see them as one of the most important design documents we produce as part of the user-centred design process (though they are seldom used compared to other documents such as site maps and wireframes). By uncovering how people do things and designing systems around how they behave you ensure that people can complete their tasks and goals easily, leading to a more satisfying user experience - and better conversion for the business.

    In it I take users through what a task model is, why it's useful, research techniques, what we've found out about people's behaviour, real world examples of task models (from the travel, e-commerce, financial and automotive sectors), and the differences they've made to projects.

    In my recently finished book "Communicating the User Experience" I identified a number of behaviour models that users adopt at different points in their journeys, these revolve around how people evaluate different elements in order to make a decision. Understanding these helps identify the correct approaches to the interaction design of the product.

    The session will revolve around a number of exercises in which the participants will (in pairs or groups) be taken through the steps of researching, analysing data, creating task models and exploring design solutions for the task models that they have uncovered.

    The participants will be able to leave the workshop armed with the ability to create their own task models and make a real difference to the projects that they are working on.

    At 1:30pm to 5:15pm, Thursday 10th November

  • Winning hearts and minds: how to embed UX from scratch in a large organisation

    by micheleidesmith

    In Undercover UX Cennydd Bowles and James Box suggest focusing on:

    “big change through small victories, slowly winning the hearts and minds and convincing your team of the need for UX approaches”

    Selling UX to your organisation can be an uphill challenge. But it’s ultimately rewarding when the organisation not only recognises, but comes to rely on UX.

    This case study will describe the process of embedding UX principles and techniques in local government over 5 years. The session will provide tips on:

    how to win the hearts and minds of sceptical colleagues;
    UX techniques and tools you can use with little or no budget;
    how to develop the skills and knowledge of in-house teams.

    Most importantly, the session will share lessons learnt, advice on how to avoid issues we experienced and delegates will receive a handout listing useful tools and resources.

    At 1:30pm to 2:15pm, Thursday 10th November

  • The Childish Washer & The Happy Website

    by Jeroen van Geel

    Everything around us has a personality, at least that’s the way people perceive things around them. The moment we see other people or animals for the first time we will automatically attribute personality traits to them. But we also attribute personality traits to products around us. We can see a car and find it friendly, funny and provocative or think of it as serious and caring. The same goes for every product you can imagine, ranging from washers to websites. And even though product designers have been aware of this fact for a long time (and designed the products accordingly), web designers haven’t thought about it. On the web we’ve been looking so much at making things usable that we’ve forget to design a personality into our products. And it’s exactly that personality that will make websites engage with it’s users on the right level. So in this talk I would like to explain what product personality is all about, where it comes from and how.

    At 2:15pm to 3:00pm, Thursday 10th November

  • Design Experiences Like Socrates

    by Alisan Atvur

    At 3:30pm to 4:15pm, Thursday 10th November

    Coverage slide deck

  • Lean Startup: UX in Disguise

    by Adrian Howard

    Learn how Lean Startup provides an ideal avenue for UX practitioners to improve the product development process for Agile teams.

    Customer Development is an iterative approach to finding a good ""business model"" (aka a product that users want and are willing to pay for in sufficient quantities)
    Lean Startup == Customer Development (iterative way of figuring out what to build) + Agile Software Development (iterative way of building it)
    Customer Development is trying to solve the same problems as UX research, but has evolved from the business perspective.
    This provides many opportunities:
    User Experience practitioners have lots of techniques to solve common Customer Development problems - all within a framework that is being integrated with agile processes.
    It provides a place to integrate ""non-product"" related research that cannot always find a home in some agile teams.
    Lean Startup practitioners are trying interesting ways of doing incremental UX research, which we can appropriate.

    Result - A win for UX!

    At 4:15pm to 5:15pm, Thursday 10th November