Driven by experience (and cupholders) - Lessons and opportunities for UX in the automotive industry.

A session at UX Camp Brighton 2011

From the quality of coffee in a showroom to the damping of switchgear on a dashboard, the world of automobiles is awash with experiences that shape our relationship with cars and our perception of their creators.

This talk will explore the relationship between vehicle engineers and designers, the subjective nature of user experience in car ownership, examples of good (and very bad) interior design, and the opportunities for UX designers within this changing industry.

About the speaker

This person is speaking at this event.
Tom Prior

Freelance Digital Product Designer & Design Manager. Co-organiser of @uxcampbrighton. Currently Interim Head of Design & UX @RSADigitalUK bio from Twitter

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