Enabling change

Subtitle: Stakeholder alignment in large-scale UX projects

On the client side, websites today require efforts from multiple departments -- during a relaunch/optimization project and afterwards. But we face a bunch of hurdles: These departments rarely talk to each other, they fight against each other, stakeholders might have their own agenda, they don't see the need for a change, or they simply are afraid of change.

As UX professionals today – especially working in agencies on large-scale projects -- we not only have to worry about user research and structure and wireframes, but also about the political side of things.

To ease the pain, we can put change management methods to good use. In this session, I'd like to discuss three aspects with you:
- Why change management?
- How to enable change?
- How to sell change management?

I do have some opinions and experiences to share, but I'd also like to hear about your thoughts!