Sessions at UX Lx: User Experience Lisbon 2011 on Thursday 12th May

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  • Know Thy User: Persona-Centered Design

    by Steve Mulder

    When it comes to personas, there's a whole lot of talk in user experience circles, but not always a lot of action. Many people extol the virtues of personas, but few dive into the trenches of how to actually create personas and use them effectively for creating online experiences. This workshop will lead attendees through the entire process, with exercises that bring the theories of personas to life.

    We will cover everything from research methodologies and segmentation approaches to making personas real and using them for digital strategy, scope prioritization, information architecture, and design. The workshop will quickly cover the basic principles and components of personas, as well as provide advanced techniques and best practices on topics such as survey design and quantitative segmentation.

    We'll answer questions such as:
    - What are the steps I follow to create personas quickly on my own?
    - How do I get the most out of user research?
    - How do I bring more science and rigor to persona creation to assuage my skeptics?
    - What are the tricks to making personas truly come to life and be memorable?
    - When and how do I use personas when working on digital strategy, information architecture, interaction design, visual design, and user testing?

    Workshop activities will involve exercises to uncover the best approaches for creating persona segmentation and bringing personas to life.


    Whether you design or build, strategize or architect, the targeted audience should be foremost in your mind. This workshop will help you and your team make your audience come alive so you can build better online experiences for them.


    By the end of this workshop you will be able to:
    - Understand and communicate the value of personas
    - Decide among the various approaches for creating personas
    - Know when to apply which user research methods
    - Get the most out of conducting user interviews
    - Master the art of qualitative segmentation for persona creation
    - Enhance persona creation with quantitative research such as surveys
    - Graduate to a more data-driven segmentation approach through cluster analysis
    - Know all of the critical elements of an effective, memorable persona
    - Create a variety of tools and documents for socializing personas in your organization
    - Apply personas to feature and content brainstorming and prioritization
    - Guide information architecture, design, and user testing with personas

    At 9:00am to 12:30pm, Thursday 12th May

  • Seductive Interactions

    by Stephen Anderson

    A while back, LinkedIn experimented with a feature: a little meter above the users' information, showing their profile's "percentage completed." Suddenly, more users filled out their profiles. The feature didn't have a clever interface, a sophisticated information architecture, or show any technical prowess. It just leveraged basic human psychology.

    As designers, we work hard to provide powerful features in our applications, but if users don't take advantage, it's all waste. We have to extend our designer's toolkit, leveraging the latest thinking from behavioral economics, neuroscience, game mechanics, and rhetoric.

    In this fun-filled, interactive workshop, Stephen P. Anderson will guide you through specific examples of sites who've designed serendipity, arousal, rewards, and other seductive elements into their applications, especially during the post-signup period, when it's so easy to lose people. He'll demonstrate how to engage your users through a process of playful discovery, which is vital whether you make consumer applications or design for the corporate environment.

    Using the Mental Notes card deck, participants will start with an application that is perfectly "usable," and take it to the next level by exploring how things like feedback loops curiosity and social proof could make a site more seductive.


    Designers, developers, marketers and product managers-- anyone involved with the design of website and applications. The focus of this workshop is on how to design for behaviors, whichis one thing diverse product teams can align around!


    By the end of this workshop you will:
    - Discover practical ways to apply ideas from psychology to interaction design
    - Learn 15 principles from psychology (such as Curiosity, Set Completion and Sequencing)
    - Understand why making things usable isn't enough
    - Understand how our design decisions influence behavior
    - Be able translate business goals directly into behavioral goals (allowing us to measure UX decisions)
    - Learn how even business apps could benefit from a little playfulness

    At 9:00am to 12:30pm, Thursday 12th May

  • Site Search Analytics

    by Louis Rosenfeld

    Does your site have a search engine? If so, you're sitting on an often under-utilized pot of gold: search query data that describes what your customers really want from your site—in their own words. Analyzing this wildly semantically rich data will help you to better diagnose and solve problems with your site's content, navigation, and search performance.

    In this workshop, Lou Rosenfeld—co-author of Information Architecture for the World Wide Web and the forthcoming Search Analytics for your Site: Conversations with your customers—will combine lecture, discussion, and hands-on exercises to get you started with site search analytics. And he'll show you how spending even an hour a week analyzing your search queries can help tune and improve your site, and expose new opportunities for improving your business strategy.

    At 9:00am to 12:30pm, Thursday 12th May

    Coverage slide deck

  • Strategic User Experience: Beyond the Interface

    by Leisa Reichelt

    Familiar with the expression 'lipstick on a pig'?

    There comes a time in every UXer's career when they realise in order to really impact their Users' Experience they need to move beyond the interface and into the business.

    For most of us, the prospect of taking a seat at the strategy table is an exciting yet terrifying prospect and requires a whole other set of skills, techniques and vocabulary.

    What does it mean to get involved with Strategic User Experience?

    • Understanding the experience that your users have beyond their interaction with the interface you're designing, across all medium, throughout the lifecycle of their engagement.
    • Being proactively involved in shaping the product or service offering, working with disciplines across the organisation.
    • Becoming fluent in the languages and practices of both User Experience & Business people, becoming a translator and facilitator for both of these groups.
    • Developing some new techniques, and re-framing some existing UX techniques to help explore and communicate the strategic business opportunities that can be generated through a better understanding of our customers/end users.


    UX practitioners with a few years experience under their belt who want to have more control over and input into the product or service they're working on.


    • How to get their attention and speak their language (getting onto the strategy radar)
    • What is an Experience Strategy - what does it include, how to make and use one.
    • Soft skills you'll need as a UX Strategist.
    • How to transform traditional UX deliverables from tactical to strategic tools.

    At 9:00am to 12:30pm, Thursday 12th May

  • Magic, Hurt feelings and Forgiveness

    by Oli Shaw

    We live in modern times, witchcraft has been replaced by technologically magical products and service whose appearance is as alluring as our expectations of how we can use them. The more utopian the products and service we use become the less we need to understand how they work, which is fine, until something goes wrong and you need to get it working again. This talk will be examine the pitfalls of simplified 'seamless' designs, how something which was perceived as magical one day can be the source of great frustration then next, when things are no longer working as expected or worse completely broken. Through understanding the importance of 'seams' to aid the diagnosis of problems, and how self-service maintenance can be used to empower users, we can see how design with emotions in mind is vital. In a world of immaculately created artefacts be it on-screen or in-hand, the role of perception is intrinsically linked to emotion as an effective design approach, yet often overlooked.

    A journey starting with designing for simplicity and its consequences, travelling though; handling faults & errors, diagnosing problems, and how to help the user do things for themselves. And introducing perception design as an effective approach as part of designing products & services.

    • Design simplicity
    • Diagnosing the problem
    • Self-service
    • Emotional design
    • Perception design

    This talk is for anyone who has had a negative experience using a product or service, and those who are tasked with designing these experiences; Designers, Developers, User experience practitioners, product managers and anyone who has been near an 'unhappy' path…

    At 2:00pm to 2:20pm, Thursday 12th May

  • More Elements of UX - a tour of non-design deliverables

    by Peter Boersma

    Jesse James Garrett's "The Elements of UX" focused mostly on design activities, with some research & strategy in the early phases. In this presentation, I want to focus on the non-design deliverables and show their impact on the user experience.

    From elevator pitches and estimates, via roadmaps and beta programs, to skill development and design process documentation, there are many activities and associated deliverables that deserve a practitioner's attention.

    Using real-world examples and applying 15 years of experience in the field, I will take attendees on a tour of the essential non-design deliverables and describe how UX practitioners can (and should) influence them and, ultimately, the resulting user experience.

    At 2:00pm to 2:20pm, Thursday 12th May

    Coverage slide deck

  • Revolutionizing the TV Industry through User Experience Design

    by Daria Loi

    This talk overviews a process used to lead the TV industry toward major changes – from often archaic experiences to novel ways of consuming, navigating and sharing content. The process, shared with fellow travelers from different disciplinary and industry backgrounds, has been one where persistence, intuition and serendipity played key roles and where, above all, UX research, design and creative thinking acted as catalysts for change, accelerating the TV industry and shifting the entire ecosystem beyond initially anticipated directions.

    Through specific examples from work conducted while in the User Experience Group at Intel Corporation, the talk will take the audience though key milestones that enabled the above-mentioned shifts – from ethnographic research to concept design and customer impact. The case study is grounded in the context of a large silicon manufacturer, where notions of change-through-design, UX, innovation and customer impact have distinct connotations and set boundaries, especially when compared with medium sized firms, original equipment manufacturers or academic contexts.

    At 2:00pm to 2:20pm, Thursday 12th May

  • UX: The Bill Hicks Way

    by Ian Fenn

    William Melvin "Bill" Hicks was an American stand-up comedian, philosopher and a satirist. Widely recognised as one of the world's greatest stand-up comedians, his premature death aged 32 in 1994 left a legacy that continues to this day.

    In this entertaining talk, Ian Fenn will demonstrate what interaction designers can learn from Bill's approach, beginning with his much-revered honesty.

    The talk will encourage UX professionals to look to other creative and skilled disciplines for inspiration and impart key guiding principles that should serve them well throughout their work.

    At 2:00pm to 2:20pm, Thursday 12th May

  • Designing for an Interconnected World

    by Ji-Hye Park

    Ubiquitous computing is becoming a reality due to the proliferation of smartphones, embedded devices (the Internet of Things) and cloud computing.

    Ji-Hye will be sharing insights from our ongoing work to understand the challenges and current best practices of user experience design in this area.

    She will share insights in this area, drawn from her participation in Smarcos, an EU funded research consortium set up to research the design of interconnected embedded systems.

    At 2:30pm to 2:50pm, Thursday 12th May

  • Sell yourself better

    by Jason Mesut

    User Experience has changed significantly over the past three years. People are pouring in from all sorts of related and unrelated fields, from project management through to development. There are several events per week in major cities like London. Clients are asking for Information Architects, User-Centred Design and a great user experience. 'UX Designer' (or the many terms that surround this one) is what 'Web designer' was ten years ago.
    However, most people still confuse User Interface with User Experience. We are under threat from designers and developers who have picked up the interaction design and information architecture skills they need for developing a really great looking and slick User Interface. We are under threat from marketers and management consultants who have the relationships and the gravitas to talk about 'services' and 'multi-channel experiences' to the C-Suite.
    This is both exciting and scary.
    It's exciting because new perspectives and wider adoption will help to progress what we do in a way that means that more companies reach a higher level of maturity.
    With ridiculous day rates, high salaries, unprofessional attitudes and poor work, we are at risk of cannibalising our own future.
    We need to take stock right now and have a little bit of introspection around what we are doing, why we are doing it and how we are going to position ourselves better for a more sustained and successful future.

    Anyone who is looking for a new job, struggling to develop themselves within their current organization, or struggling to sell User Experience activities within an organization


    • You will hear harsh truths that people may have danced around before
    • You will better understand how to help develop yourself in the right way
    • You will be better placed to get the job that fits you
    • You will be better placed to convince others of the value that you and your process brings

    Jason will expand on his UX Portfolio thoughts, exploring wider why, and how you as a User Experience Professional should sell yourself better in order to get the job you will be happy with, and convince others of the value that you bring so you can keep doing what you love for your own and your client or team's benefit.
    From twitter and blogs, through to portfolios and networking; Jason will offer a colourful perspective as a hirer, Senior User Experience advocate to clients and man about town on the London UX scene.
    Some of the topics to tease you with:

    • Understanding yourself and your profile
    • Understanding your audience
    • Building an incredible portfolio
    • Saving work as you go

    At 2:30pm to 2:50pm, Thursday 12th May

    Coverage slide deck

  • The Childish Washer & The Happy Website: The Power of Product Personality

    by Jeroen van Geel

    Everything around us has a personality, at least that's the way people perceive things around them. The moment we see other people or animals for the first time we will automatically attribute personality traits to them. But we also attribute personality traits to products around us. We can see a car and find it friendly, funny and provocative or think of it as serious and caring. The same goes for every product you can imagine, ranging from washers to websites. And even though product designers have been aware of this fact for a long time (and designed the products accordingly), web designers haven't thought about it.

    On the web we've been looking so much at making things usable that we've forget to design a personality into our products. And it's exactly that personality that will make websites engage with it's users on the right level. So in this talk I would like to explain what product personality is all about, where it comes from, how it helps design better products (and experiences) and especially how UX designers can design for it.

    At 2:30pm to 2:50pm, Thursday 12th May

    Coverage slide deck

  • Usability Testing with Mobile Devices: A Crash Course

    by belenpena and Bernard Tyers

    If you were tasked tomorrow with organising usability testing for a mobile application or website, would you know what to do? Where would you test, in a lab or in the field? Which handset would you use? Which connection type? How would you record the tests?

    We won't actually tell you: we'll show you! We'll usability test a mobile website in front of your eyes, and answer the basic questions in the process.

    After attending this session, you'll be ready to face the challenges of usability testing for mobile software.

    At 2:30pm to 2:50pm, Thursday 12th May

  • Content Strategy and User Experience

    by Kristina Halvorson

    What's "content strategy"? Go ahead. Pick a definition. This practice (in one form or another) has been around for more than a decade, but somehow we haven't quite agreed on what it is, how it should work, and why it really matters.

    One thing everyone does agree on: Dealing with web content is hard. It's complicated, expensive, time-consuming, and often overwhelming. There's new content. Legacy content. User-generated content. Print to web. Text to video. Static to dynamic. The list goes on and on.

    But who's responsible for wrangling all this content into submission? Agencies want the client to do it, but the client doesn't have the necessary infrastructure to plan for and execute user-centered content. The client wants the agency to do it, but the agency doesn't have the subject matter expertise—let alone the internal resources—required create content that's always accurate, relevant, and consistent over time.

    Good news: The practice of content strategy gives us tools and processes that can help bring order out of your content chaos. But before we can sell our organizations on investing time and money in content strategy, we need to help stakeholders understand exactly how content can make or break user experience, and what the costs are when we wait until the 11th hour to deal with it.


    Content strategy is the practice of planning for the creation, delivery, and governance of useful, usable content. In this workshop, we'll learn:

    • How and why content gets the short end of the UX planning stick
    • What makes up a content strategy
    • How to integrate content strategy in the user experience design process
    • Techniques for getting stakeholders to understand and align on the business value of content strategy


    This workshop is for anyone who's convinced that great content is central to a successful user experience and wants the tools to make it happen: Marketers, web editors and writers, user experience designers, information architects, product managers, and anyone else who deals with web content at any stage of the content lifecycle.

    At 3:00pm to 6:30pm, Thursday 12th May

  • Designing Social Interfaces

    by Christian Crumlish

    Designing social websites and applications, or adding a social dimension to an existing project, involves unique challenges beyond those associated with designing for individuals interacting alone with an interface. Do any of the following issues sound familiar?

    • I'm a designer being asked to add "social" to my site!
    • I have an active community on my site but people are misbehaving. How can I get that under control?
    • We want to build a really cool social experience around [thingy] but we're not sure how to get people to come join the fun.
    • I have a great idea for a social utility but I don't want to have to first re-create the social infrastructure of the web inside of it.
    • People come and read my content, but they're invisible to each other. How can I peel away the layers so they can participate with each other?
    • I'm worried I'm missing an opportunity to help my members connect with each other in the real world.

    In this workshop, we'll address these challenges and more. You'll explore the landscape of social user experience design patterns and anti-patterns, focusing on the contexts in which specific interface designs work well and the unintended consequences of some interface choices that may seem like a good idea at first.

    Starting with a foundational set of high-level practices, Christian will present rules and tips for how to mix and match specific design patterns create compelling social experiences.

    Workshop activities will involve concept modeling and user interface sketching to explore the application of social interaction patterns to specific scenarios.


    Designers, developers, architects and product specialists all need to work together to create compelling social experiences online and this workshop will be relevant to anyone who has to plan, design, build, or bring to market social websites and applications.


    By the end of this workshop you will be able to:
    - Understand, visualize, and communicate clearly about the social design landscape.
    - Apply a set of core social design principles to a wide variety of contexts.
    - Create models for the representation of people and social objects in your app.
    - Add social features intelligently (and incrementally) to an existing site.
    - Enable sharing and engage organic word-of-mouth growth to launch your project.
    - Introduce representations of presence into an experience so that your users can find and relate to each other.
    - Tie your virtual experiences to the real world in space and time by connecting to maps, geolocation, and calendaring tools.
    - Figure out an enterprise social media strategy for your client, boss, or startup.

    At 3:00pm to 6:30pm, Thursday 12th May

  • See What I Mean: How to Communicate Ideas with Comics

    by Kevin Cheng

    How do you get people to read your documentation? How do you get a point across within 10 seconds? How do you make sure your product stays true to its original vision?

    Google used them. The US Postal Service used them. Adaptive Path used them. The US Navy used them. Business author and TED speaker Daniel Pink used them. It seems comics are in use everywhere lately.

    Comics are a unique way to communicate, using both image and text to effectively demonstrate time, function, and emotion. Just as vividly as they convey the feats of superheroes, comics tell stories of your users and your products. Comics can provide your organization with an exciting and effective alternative to slogging through requirements documents and long reports.

    In See What I Mean, Kevin Cheng, OK/Cancel founder/cartoonist and author of the soon to be released Rosenfeld book by the same title, will teach you how you can use comics as a powerful communication tool without any illustrator skills.

    This half day workshop will help you:

    • Learn a method to document your organization's work, ideas and vision in a way that any project teammate, customer or manager will readily understand and consume.
    • Put the "story" back in "storyboarding" and really describe the user experience from the users' perspective
    • Include the use of comics in the product development life cycle to prevent wasted time and resources spent building the wrong product.
    • Use comics as a way to engage users early and solicit their feedback.
    • Sell the value of the method to the rest of your organization.
    • Discover the properties of the comics medium that make them so much more than either words or pictures.

    In See What I Mean, Kevin will walk you step by step through the process of using comics to communicate, and provide examples from industry leaders who have already adopted this method.

    At 3:00pm to 6:30pm, Thursday 12th May

  • Usability Testing Boot Camp: How to Plan and Moderate a Usability Test

    by David Travis

    Here's a paradox for you. Good design is simple. It happens when designers get accurate feedback on the strengths and weaknesses of their design so that they can iteratively improve it.

    Yet most technology is overly complex and poorly designed. What went wrong?

    The problem is with the accuracy of the feedback. It often comes from the 'HIPPO' — the highest paid person's opinion. Or from fellow designers who are pressuring you to add 'cool' functions that users don't want and can't use. Or from market research teams who have lots of data from focus groups and surveys but no insight into the day-to-day problems experienced during actual use of the system.

    We can fix this problem with usability testing. Usability testing is an ideal method to resolve the kind of disputes design teams face every day. In contrast to market research methods, usability testing delivers strong predictive value, demonstrating how real people will use the system in the real world. It also provides actionable solutions to design problems so you can fix problems quickly.

    But there are lots of pitfalls awaiting people who are new to usability testing. This hands-on workshop will show you how to avoid these mistakes and give you the confidence to run your own test.

    Arrive promptly for this workshop because we're going to run a usability test in the first 30 minutes. We'll then deconstruct the usability test to reveal the separate, distinct components that all good usability tests comprise. We'll examine each of these components in depth, and you'll then get hands on practice mastering each one. Finally, you'll plan and moderate your own usability test.


    This workshop is aimed at user experience designers who want to practice techniques for testing and evaluating their designs with end users. The focus of the workshop is on preparing and moderating a usability test.


    You'll learn how to:

    • Design and plan usability tests.
    • Recruit the right test participants.
    • Apply usability testing checklists to make sure your test runs without a hitch.
    • Develop test tasks that are relevant to your customers and your business.
    • Organise and prepare usability testing sessions.
    • Moderate 'thinking aloud' usability tests in an unbiased and balanced manner.
    • Code, collect and interpret behavioural data.

    At 3:00pm to 6:30pm, Thursday 12th May

    Coverage slide deck

  • Wireframing in full ((stereo)) Why Interactivity is a Winner.

    by Wolf Becvar

    Interactivity is on the go offering so many advantages, so why would you still stick to old-fashioned techniques and clumsy tools when you are about the concept THE next website. This session will bring you the advantages of interactive wireframing demoing the latest version of HotGloo.

    At 6:30pm to 7:00pm, Thursday 12th May

    Coverage slide deck