Sessions at UX Lx: User Experience Lisbon 2011 about User Experience with link

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Wednesday 11th May 2011

  • Guerrilla Research Methods

    by Russ Unger

    This hands-on session will cover a number of low cost, yet powerful research methods to help you make better data-driven design decisions. We'll provide a number of techniques for recruiting research participants, creating better research questions, and what to do with your data once you've conducted your research.

    Topics Covered:
    - How to sell guerrilla research into a project from the start
    - How to recruit better participants
    - How to form better research questions
    - What to do with your data once you have it
    - A number of inexpensive, quick, but highly effective research methods when time and/or budget are limited
    - Real-world case studies to show how guerrilla research methods provide measurable ROI
    - Assessment methodology to determine which method is best for their project or situation
    - Valuable "how-tos" to execute the research

    Questions Answered:
    - How do I get my boss or client to buy into doing research for my project?
    - What is guerrilla research and how is it different than traditional market research?
    - What are some guerrilla research methods and what kind of results can I expect?
    - How do I pick the right method(s)?
    - What's the downside/shortcoming of guerrilla research methods compared to other research methods?

    At 3:00pm to 6:30pm, Wednesday 11th May