Sessions at UX Lx: User Experience Lisbon 2011 matching your filters

Does your site have a search engine? If so, you're sitting on an often under-utilized pot of gold: search query data that describes what your customers really want from your site—in their own words. Analyzing this wildly semantically rich data will help you to better diagnose and solve problems with your site's content, navigation, and search performance.

In this workshop, Lou Rosenfeld—co-author of Information Architecture for the World Wide Web and the forthcoming Search Analytics for your Site: Conversations with your customers—will combine lecture, discussion, and hands-on exercises to get you started with site search analytics. And he'll show you how spending even an hour a week analyzing your search queries can help tune and improve your site, and expose new opportunities for improving your business strategy.

Here's a paradox for you. Good design is simple. It happens when designers get accurate feedback on the strengths and weaknesses of their design so that they can iteratively improve it.

Yet most technology is overly complex and poorly designed. What went wrong?

The problem is with the accuracy of the feedback. It often comes from the 'HIPPO' — the highest paid person's opinion. Or from fellow designers who are pressuring you to add 'cool' functions that users don't want and can't use. Or from market research teams who have lots of data from focus groups and surveys but no insight into the day-to-day problems experienced during actual use of the system.

We can fix this problem with usability testing. Usability testing is an ideal method to resolve the kind of disputes design teams face every day. In contrast to market research methods, usability testing delivers strong predictive value, demonstrating how real people will use the system in the real world. It also provides actionable solutions to design problems so you can fix problems quickly.

But there are lots of pitfalls awaiting people who are new to usability testing. This hands-on workshop will show you how to avoid these mistakes and give you the confidence to run your own test.

Arrive promptly for this workshop because we're going to run a usability test in the first 30 minutes. We'll then deconstruct the usability test to reveal the separate, distinct components that all good usability tests comprise. We'll examine each of these components in depth, and you'll then get hands on practice mastering each one. Finally, you'll plan and moderate your own usability test.

WHO IS THIS WORKSHOP FOR?

This workshop is aimed at user experience designers who want to practice techniques for testing and evaluating their designs with end users. The focus of the workshop is on preparing and moderating a usability test.

WHAT WILL YOU LEARN?

You'll learn how to:

• Design and plan usability tests.
• Recruit the right test participants.
• Apply usability testing checklists to make sure your test runs without a hitch.
• Develop test tasks that are relevant to your customers and your business.
• Organise and prepare usability testing sessions.
• Moderate 'thinking aloud' usability tests in an unbiased and balanced manner.
• Code, collect and interpret behavioural data.

Interactivity is on the go offering so many advantages, so why would you still stick to old-fashioned techniques and clumsy tools when you are about the concept THE next website. This session will bring you the advantages of interactive wireframing demoing the latest version of HotGloo.