Sessions at UX Lx: User Experience Lisbon 2011 about Search and Information Architecture on Thursday 12th May

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  • Site Search Analytics

    by Louis Rosenfeld

    Does your site have a search engine? If so, you're sitting on an often under-utilized pot of gold: search query data that describes what your customers really want from your site—in their own words. Analyzing this wildly semantically rich data will help you to better diagnose and solve problems with your site's content, navigation, and search performance.

    In this workshop, Lou Rosenfeld—co-author of Information Architecture for the World Wide Web and the forthcoming Search Analytics for your Site: Conversations with your customers—will combine lecture, discussion, and hands-on exercises to get you started with site search analytics. And he'll show you how spending even an hour a week analyzing your search queries can help tune and improve your site, and expose new opportunities for improving your business strategy.

    At 9:00am to 12:30pm, Thursday 12th May

    Coverage slide deck