Guerrilla Research Methods

This hands-on session will cover a number of low cost, yet powerful research methods to help you make better data-driven design decisions. We'll provide a number of techniques for recruiting research participants, creating better research questions, and what to do with your data once you've conducted your research.

Topics Covered:
- How to sell guerrilla research into a project from the start
- How to recruit better participants
- How to form better research questions
- What to do with your data once you have it
- A number of inexpensive, quick, but highly effective research methods when time and/or budget are limited
- Real-world case studies to show how guerrilla research methods provide measurable ROI
- Assessment methodology to determine which method is best for their project or situation
- Valuable "how-tos" to execute the research

Questions Answered:
- How do I get my boss or client to buy into doing research for my project?
- What is guerrilla research and how is it different than traditional market research?
- What are some guerrilla research methods and what kind of results can I expect?
- How do I pick the right method(s)?
- What's the downside/shortcoming of guerrilla research methods compared to other research methods?