Sessions at UX Marathon 2011 on Tuesday 25th October

Description
Are you designing for an iPad? Do you use the iPad to facilitate your work in user experience design? This talk will focus on various aspects related to iPads relevant for user experience practitioners.

There will be 4 topics:
- An overview of how people are currently using the iPad – almost 2 years on...
- Design principles to be aware of when designing iPad apps with references to iOS human interface guidelines
- How to prototype and run a usability test for an iPad app
- Tools available for UX professionals on the iPad.

This talk is aimed at user experience practitioners and designers getting started on iPad design and those who would like to learn different ways to use the iPad to streamline user experience practices.

The fact that you can supplement conventional user testing with small (well, micro) testing is not well explored or understood.

Given the financial restraints in projects, micro testing has a large potential for including users in the development/design process, but only few companies and agencies know how and when to make use of this powerful UX tool.

The presentation will tell you:
- What is micro testing and how is different from regular Think aloud type usability testing?
- How to micro test?
- When to micro test?
- What to micro test?
- When not to micro test?

The potential of eye tracking has not yet been fully realized in the UX field. The method seems to be used mostly qualitatively to help describe behavior and diagnose usability issues in formative studies. However, with 30+ gaze positions recorded each second and the many metrics that can be derived from these data, eye tracking can be a powerful addition to our summative/validation studies.

This webinar will focus on using eye tracking to quantify the user experience and make business decisions. Topics discussed will include the types of summative studies eye tracking is most suitable for, ways to determine the ideal sample size for a study, the multitude of eye tracking measures, and how to match these measures to the study objectives.