Strategic User Experience

Really powerful User Experience comes only when the strategy and values of an organisation align with the design values of the user experience designer – unfortunately all too often these strategy and values are either undefined, unclear or misaligned.

While there’s no way UXers can come in with a silver bullet (or six) and resolve the situation, a greater appreciation of the strategic work done in other parts of the organisation and how they relate to user experience is invaluable.

In this session we’ll explore a framework for approaching User Experience in a more strategic way by working more broadly and cooperatively across the organisation, and we’ll also explore some tools and techniques that you’re probably not using right now but probably should be! Presented by Leisa Reichelt Freelance UX Consultant