Friday 25th November, 2011
11:30am to 12:15pm
What is it about the structure of content and the design of an experience that keeps users engaged? This talk will consider a range of theories and practical approaches that help designers make their digital experiences more compelling through a better understanding of their user’s cognitive and decision-making processes. We will consider what motivates users to engage with an experience, how you can remove barriers so that you keep users engaged, and the underling patterns of how people perceive the information they are presented with.
Applications for these techniques include conversion rate optimisation for e-commerce, helping define design and content strategy and making your designs persuasive.
Presented by Mo Syed, Head of User Experience, 10CMS
Sign in to add slides, notes or videos to this session