The psychology of engagement and how to use it to deliver on your design goals

A session at UXPeople 2011

  • Mo Syed

Friday 25th November, 2011

11:30am to 12:15pm (GMT)

What is it about the structure of content and the design of an experience that keeps users engaged? This talk will consider a range of theories and practical approaches that help designers make their digital experiences more compelling through a better understanding of their user’s cognitive and decision-making processes. We will consider what motivates users to engage with an experience, how you can remove barriers so that you keep users engaged, and the underling patterns of how people perceive the information they are presented with.

Applications for these techniques include conversion rate optimisation for e-commerce, helping define design and content strategy and making your designs persuasive.
Presented by Mo Syed, Head of User Experience, 10CMS

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Mo Syed

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Time 11:30am12:15pm GMT

Date Fri 25th November 2011

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