Sessions at Velocity Europe 2011 about Mobile Web on Tuesday 8th November

The complexity of website content (as measured by the HTTP Archive) continues to increase. Meanwhile, the number of mobile browsing devices is increasing at more than 25% each year. Due to their limited processing power, memory, storage and network bandwidth these devices pose new challenges in terms of web performance as sites become more complex. To date, the approach to solve these issues has been to create mobile versions of web sites with limited content and simplified layout. This talk will present a new way we are looking at the mobile browsing challenges at Amazon.com. We will present data about site latency among various classes of devices and usage of mobile versions of the site. Much of the presentation will focus on technical approaches to dramatically reduce web site latency for this class of users.