Monday 27th June, 2011
5:00pm to 5:45pm
In a world where digital devices have spread from a digital elite to every corner of society, where users find themselves under increasing time pressure, and where the focus is shifting from desktop to mobile, designers need the tools to simplify experiences and the persuasive skills to get their ideas accepted.
The trouble is, making something simple can be hard. And dealing with the conflicting demands of users and stakeholders who want ‘more’ and ‘less’ simultaneously can drive designers to distraction.
In this interactive presentation, Giles will give you some new ways of thinking about the topic. He’ll dispel some of the myths and mystique surrounding simplicity. He’ll show you when simplicity is the right strategy and how to avoid the pitfalls of over-simplifying. You’ll come away armed with ideas, stories, research and examples to help you simplify your user experiences - and get your team on-board.
Managing Director of cxpartners. Author of 'Simple and Usable'. Business Mentor. AKA 科尔伯恩, Джайлс Колбърн. Adventures in life and UX will appear here. bio from Twitter
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