You set up your brand Twitter account. Maybe it was part of a larger strategy or maybe it was a task you assigned to an intern because everyone said your company “needed to be on Twitter.”
Your Twitter audience is growing. Clients have found you and are using that channel to communicate with you. They ask about products. They ask for help. They expect you to continue to offer interesting tweets day after day. They want to have human conversations with your brand!
So how do you scale to serve your growing Twitter audience and the demand it brings?
In this session, we’ll discuss the hats the brand twitterer often is required to wear (customer service, sales, marketing, PR, helpdesk), the strategies a growing Twitter account needs to consider, editorial guidelines, building a team, and the challenges of connecting the dots within the organization.
Victoria Harres is the voice and team leader behind @PRNewswire. She also manages other Twitter properties and strategies for the company.
10th–13th October 2011