Sessions at Web 2.0 Expo New York 2011 about Music

Wednesday 12th October 2011

• The Psychology of Music and How It Can Be Used To Enhance and Create New Links With Consumers

  by Yale Fox

  I’m a Nightclub Psychologist / Sociologist and branding expert. My business focuses on the sonic components used in a marketing campaign. In activating both senses, you reach a wider audience, establish a stronger brand link and enhance loyalty. All of these contribute to a higher return on investment. We extract this behavior from natural systems- where sometimes it isn’t conventionally possible. Using the data, we compose formulae to target demographics with surgical precision.

  • Music
  • Psychology

  At 11:25am to 12:15pm, Wednesday 12th October